-
What People Are Googling Right Now: Keyword Trends Marketers Can’t Ignore in 2025
What Are People Really Searching For in 2025? Keyword research isn’t just about volume anymore—it’s about knowing what users truly…
-
The Rise of Social Search: How TikTok, Instagram & YouTube Are Replacing Google for Gen Z
Not long ago, “Google it” was the default response whenever someone had a question. But in 2025, younger audiences aren’t…
-
The AI Answer Economy: Winning Visibility When Clicks Disappear
The Search Game Has Changed Forever Not long ago, digital marketing had one main goal — get your website to…
-
Search = Chat: Measuring the 5.6% Swing to AI Interfaces
How traffic is shifting to AI chatbots—and where savvy brands can still reach audiences. Search Habits Are Evolving—Fast Browsing in…
-
Short-Form, Real Money: Shorts, Reels & Creator Partnerships
The Rise of Short-Form Video Short-form video—YouTube Shorts, Instagram Reels, TikTok—is not just a snackable format; it’s a serious money-maker.…
-
Creative Ops in the Age of GenAI
How Meta’s move to automate ad creation helps SMBs—and why brand safety still matters Automating Creativity: Meta’s Big Bet for…
-
Life After Third-Party Cookies: What’s Actually Working Now
Real-world wins with first-party data, modelled measurement & Privacy Sandbox — the tools you can trust today. The End of…
-
Trust Signals: From E-E-A-T to Machine-Readable Authority
How to get quoted by Perplexity and AI Overviews using clear, trustworthy signals The New Trust Economy in AI-Powered Search…
-
Retail Media 2.0: Slower Growth, Bigger Share of Wallet
Why ad dollars are shifting, who’s leading (U.S. & China), and what non-retail brands should know Retail Media Keeps Winning…
-
Beyond SEO: What Ranking on AI Platforms Like ChatGPT, Gemini & Perplexity Means for Marketers
From keyword stuffing to prompt optimisation, are SEOs ready for the AI-first web? The Search Landscape Has Changed; for Good…
Latest Posts
-
What People Are Googling Right Now: Keyword Trends Marketers Can’t Ignore in 2025
What Are People Really Searching For in 2025? Keyword research…
-
The Rise of Social Search: How TikTok, Instagram & YouTube Are Replacing Google for Gen Z
Not long ago, “Google it” was the default response whenever…
-
The AI Answer Economy: Winning Visibility When Clicks Disappear
The Search Game Has Changed Forever Not long ago, digital…